Journal of Information Systems Education (JISE)

Volume 35

Volume 35, Issue 1, Pages 25-36

Winter 2024

Teaching Tip
Enhancing Student’s Understanding of Enterprise Systems Using Salesforce

Jason Triche
University of Montana
Missoula, MT 59812, USA

Tianxi Dong
Trinity University
San Antonio, TX 78212, USA

Jacki Landon
Ezekiel Baied

ATG, a Cognizant Company
Missoula, MT 59801, USA

Abstract: The adoption of enterprise-wide systems like Customer Relationship Management (CRM) systems continues to grow globally. Due to the prevalence of CRM software in businesses and CRM’s expected growth, Information Systems (IS) graduates will likely interact with a CRM system in their careers. However, learning enterprise systems like CRM is challenging for students due to the complexities surrounding integrating people and processes around a technology platform. This paper illustrates how an information systems course employs a CRM project using an experiential learning approach to help IS students develop functional and technical knowledge of CRM and discover creative ways to solve business problems using Salesforce. Project details, exercises, and lessons learned from previous project implementations are provided. Results of students’ assessments indicate the hands-on Salesforce CRM project can lead to improved functional and technical learning outcomes.

Keywords: Customer relationship management (CRM), Salesforce, Experiential learning & education, Business processes

Download This Article: JISE2024v35n1pp25-36.pdf

Recommended Citation: Triche, J., Dong, T., Landon, J., & Baied, E. (2024). Teaching Tip: Enhancing Student’s Understanding of Enterprise Systems Using Salesforce. Journal of Information Systems Education, 35(1), 25-36.