Abstract: Procyon LLC had re-launched and renamed their music discovery site, Electra, to Capella, in 2008. Its core strength had originated from Electra’s proprietary technology, which used music libraries from real people, its members, to generating “automated word-of-mouth” recommendations, targeted advertising and editorial content. With the re-launch, Capella’s focus changed from a business-to-consumer destination site to a demonstration site for Procyon as it pursued a new business-to-business strategy. What led Procyon to make this strategic change? What products and services should it market, and to whom? This case describes the transition from music recommendation to preference mapping, and provides students with a variety of alternative partnering options to consider as they move forward.
Keywords: E-commerce, Strategic alignment & deployment, Case study
Download this article: JISE - Volume 22 Number 4, Page 297.pdf
Recommended Citation: Chinn, S. J. (2011). Teaching Case: Procyon LLC: From Music Recommendations to Preference Mapping. Journal of Information Systems Education, 22(4), pp. 297-306.